Marketing Theory Foundations Controversy Strategy and Resource advantage Theory

Marketing Theory  Foundations  Controversy  Strategy  and Resource advantage Theory
Author : Shelby D. Hunt
Publisher : Routledge
Total Pages : 464
Release : 2014-12-18
ISBN 10 : 9781317465140
ISBN 13 : 1317465148
Language : EN, FR, DE, ES & NL

Marketing Theory Foundations Controversy Strategy and Resource advantage Theory Book Description:

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.


RELATED BOOKS:
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
Language: en
Pages: 464
Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations
Marketing Theory
Language: en
Pages: 448
Authors: Michael J Baker, Michael Saren
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: SAGE

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central
Foundations of Marketing Theory
Language: en
Pages: 323
Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: M.E. Sharpe

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
The SAGE Handbook of Marketing Theory
Language: en
Pages: 544
Authors: Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Language: en
Pages: 360
Authors: Shelby D. Hunt
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: Routledge

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the