The Entertainment Industry

The Entertainment Industry
Author : Stuart Moss
Publisher : CABI
Total Pages : 381
Release : 2010
ISBN 10 : 9781845935511
ISBN 13 : 1845935519
Language : EN, FR, DE, ES & NL

The Entertainment Industry Book Description:

Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.


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